• The Rugged Sun

    Visit us online
    (320) 354-8110

  • Location:

    26 Main St N
    New London, MN 56273

  • Hours:

    Mon-Wed: 9am-5:30pm, Thu: 9am-7pm, Fri: 9am-5:30pm, Sat: 9am-5pm

Owners Stacey Roberts and Gina Lieser opened The Happy Sol with the goal to create a shopping experience for women that was second to none specializing in personal shopping filled with unique and high quality merchandise. It was and is their mission to provide a shopping experience that left shoppers feeling great about what they got and how they looked. Two years after opening The Happy Sol, they have brought this vision into the world of men.

The Rugged Sun is a men’s style and men’s and women’s active wear store that works to provide a shopping experience that is customized and leaves customers excited about their purchases. “The Rugged Sun” is a men’s clothing store specializing in fashionable, functional and high quality clothing. The new store also features active wear for indoor and outdoor recreation for a variety of active lifestyles. The Rugged Sun offers a personalized shopping experience that will have you looking great.

Take some time for you at The Rugged Sun and bring a little action into your life.

Hours of Operation
Monday (Mar-Dec) 9-5:30
Tuesday 9-5:30
Wednesday 9-5:30
Thursday 9-7
Friday 9-5:30
Saturday 9-5
Sunday Closed

Closed Mondays Jan-Feb